Our Mission & Vision

A mission to be proud of…

Our mission is simple:

To see all children learn a life-saving, life enhancing skill. To take those skills and transfer them into other areas in life so they not only become strong confident swimmers, but also strong confident individuals.

We aim to do this by teaching the highest possible quality swimming lessons around the globe, and to motivate swimmers to attain high levels of achievement by implementing our Swimstylers programme.

Currently, children are not being given the best start in life and it is estimated 1 in 4 children can’t swim to government recommended standards on leaving primary school.

We are doing all we can to change that, but as you have probably already gathered what we want to achieve goes far deeper than simply teaching a basic skill. Swimming is a life-saving skill which is essential for everyone, regardless of their age or ability. The positive impact it can have on people’s lives cannot be underestimated. Exercise not only changes your body, it changes your mind and mood too. Swimming is a foundational sport that improves fitness and makes us feel good.

Building a better future…for you, and your customers

Learning to swim sets you up with a life-long skill that will always be there for you to help boost your physical and mental health – as long as it’s taught properly with skill, style, and flair that is! Our instructors work hard to deliver our unique teaching methods, and we believe that teaching children to become strong and confident swimmers will help them become strong and confident people.

This truly is a mission that we are extremely proud of and want you to share. We want you to be proud to deliver a fantastic service that helps countless people lead happier, healthier lives, while you enjoy the many benefits and achievements of being a successful business owner. Our mission as a franchisor is to give you all the tools you need to achieve your career goals, and share in the success we bring to our own lives, and those of our students.